I make the Internet a better place, one digital experience at a time.

I am here to help YOU deliver better projects and become better at your digital job by applying UX principles, embracing Compliance and understanding Tech.
This is the key to grow into a digital leader.

Hi, I am Sylvain Reiter, The UX CTO

I bet that you have not met a CTO who cares that much about end users!
Where does this "UX CTO" come from? It's my unique blend of thinking about user experience via my engineering background, passion for compliance and CTO career in agency. You can watch my 90-seconds intro to learn more!

Quick Bio

Co-founder, CTO and Client Services Officer at Cyber-Duck Ltd. We partner with clients to design, build and optimise their digital experience platforms, turning them into award-winning solutions.
Enterprise Advisor for the Elstree Screen Arts Academy with Herts LEP, helping develop their career programme, improve student employability and awareness about careers in the digital space. Guest speaker at Founders4Schools and Teens in AI.
CMI Level 3 Certificate in Coaching and Mentoring (QCF) from the Chartered Management Institute.

Becoming a creator

Joining Write of Passage #5 and On Deck Performative Speaking fellowships during the Covid19 pandemic really pushed me out of my comfort zone and improved my reading > thinking > writing > teaching process. I am now on a mission to share my experience to everyone working in digital. By following best practices, designers, developers and marketers can build better products and deliver better experiences for their teams and customers.

Featured Articles

I am publishing content about how my role as a CTO supports our team delivering successful digital transformation projects for clients. You can read more articles.

Follow the UK GDS Service Standard for your next corporate digital project

The internet would be a much better place if every website, portal and apps were to go through the process and an audit from the UK GDS 14 Service Standards.

7 tips when switching digital agency to support your legacy systems

Handing over the key to your digital kingdom can be a daunting task and it is actually very risky. Based on experiences, here is my 7-step guide sprinkled with tips on the critical elements of the handover process from your incumbent agency to your new digital partner.

Want to be a better Software Engineer? Understand UX first!

Who are you really writing Software for?Let's explore why focusing on UX will make you a better Software Engineer.

Featured Videos

I am a Part-time Youtuber publishing "Digital Blitz", a series of short video briefs on everything UX, Tech and Compliance. You can watch more videos.

Performance budgets - how to manage the end to end process

Performance budget is more than compressing your assets last minute! You need to consider the UX, Tech and marketing components to design and build fast loading websites.

Use Apple's App Tracking Transparency as a competitive advantage

How can businesses embrace Apple's App Tracking Transparency framework to build stronger business models and better engage customers (without solely relying on ads).

Adding web personalisation? Don’t run before you can crawl!

Website personalisation will help you drive engagement and conversions but it should not be at the detriment of users' data privacy. It also needs a strong strategy on content and KPIs. Let's explore where to start!

Featured Talks / Podcasts

I am open to opportunities for appearance on podcasts and for public speaking events, both in English and French. You can listen to more talks or ping me a Twitter DM!

The case study of making an accessible website for SportEngland UK

Let's look at how we built an accessible website for SportEngland. Accessibility and compliance is something you need to apply throughout the project lifecycle. Recorded Live @DrupalConNA 2021.

Diversify your inputs for better outputs

I was recently invited on The Penguin Latte Podcast with my friend Paul LeCrone where we discussed about the digital space, personal development, sports and family life.

#AI is shaping the world - Who is shaping AI?

I had the honnor of opening up the Teens in AI FR 2021 hackathon with a Design Thinking workshop. I joined them for a 9-day hackathon mentoring young people to learn about Artificial Intelligence and the potential for ethical #AI to change the world for good. The event aims to

Growing a business

Upon joining an e-commerce startup in Florida back in 2005, I immediately knew that it was the right path for me. I love being involved in many areas (tech, sales, operations, IT...) and small companies are an amazing place to learn by making decisions that shape up a business. Moving back to London in 2006, I joined Cyber-Duck Ltd. As a co-founder, we have seen the company grow organically from strength to strength: from a 2-man band back then to a 75+ strong team today.

The development of our amazing team, the evolution of our services / operations and continued growth throughout the years (including during the 2008 and Covid19 crisis) has been the most rewarding experience I could dream of.

Family life & Sports

Outside of work, I enjoying spending time at home and travelling with my pilot wife and 2 amazing daughters. I am passionate about developing them into grateful and well-rounded human beings, exploring foreign cultures and letting them discover their passion. I ran the Vitality triathlon in London back in May 2015. I really enjoyed pushing myself and the training it took months before to get into shape.

We keep our sanity through sports, enjoying runs and mountain bike excursions in leafy Berlin!

If you want to get in touch, I will see you on LinkedIn, Twitter or Strava.